Resume

lreedperez@gmail.com

EDUCATION 

The Pennsylvania State University, University Park, PA
Bachelor of Science in Business Marketing & Management

Brophy College Preparatory, Phoenix, Arizona

College Preparatory Education

CERTIFICATIONS 

Certified NIL Agent—UAAA (State of Arizona, via ASU Est. 2024)

RELEVANT EXPERIENCE

Excel Sports Management — Sports Marketing & Brand Strategy Intern
Summer 2026 | Remote

- Independently led end to end strategic research on the evolving NIL basketball talent pipeline, analyzing NBA Draft outcomes, athlete pathways, visibility, and emerging agency recruiting practices.

- Originated and developed “Beyond Exposure," a self directed, multi-part research project combining a written report, innovative recruiting framework, and documentary to identify new approaches to athlete development and talent positioning.

- Conceptualized and developed the Seattle SuperHawks Future Stars Initiative, integrating sponsorship strategy, athlete development, and marketing to strengthen corporate partnership opportunities.

- Independently managed project execution across multiple states, coordinating athletes, videographers, filming logistics, research, and other stakeholders from initial concept through final deliverables.

- Synthesized findings into strategic recommendations and presented completed work directly to my supervisor during the internship, who was Excel’s Senior Director of NIL Recruiting Christopher Rivers for potential application and evaluation, in which he awarded me an A-level grade of work.

LP Sports Management — Founder & Certified NIL Agent
2023–2026 | Remote

- Founded and independently operated a nationwide NIL and athlete representation business, developing an extensive book of business across the NCAA Division I, NBA G League, and overall basketball ecosystem.

- Built direct relationships with Division I coaches across multiple conferences and programs, leveraging an established network to source recruiting opportunities, facilitate athlete placement, and navigate the transfer portal.

- Expanded professional basketball relationships through direct outreach and collaboration with NBA G League personnel, professional scouts, agents, and other basketball decision makers, creating an increasingly valuable downstream network.

- Worked with over 20+ athletes across NCAA Divisions I–III, NAIA, JUCO, and high school basketball, including March Madness participants, McDonald’s All-American nominees, and EYBL athletes by utilizing a unique strategic recruiting framework.

- Conducted over 50+ NIL deals end to end with local and national brand partnerships, including Adidas, CVS, Raising Cane’s, Gillette Labs, U-Haul, and Liquid I.V.

- Conceptualized and executed multiple professional basketball Pro Days, leveraging relationships across the professional basketball community to attract scouts, create athlete exposure, and develop post collegiate opportunities.

- Generated college and professional opportunities for clients by strategically combining coaching relationships, media connections, athlete marketing, and industry outreach.

- Built athlete brands from the ground up through sponsorship acquisition, digital strategy, custom brand identities, merchandise platforms, and other marketing assets.

- Independently oversee athlete recruitment, business development, relationship management, brand partnerships, compliance, marketing, and agency operations.

SKILLS

- NIL Compliance

- Sponsorship & Deal Negotiation

- Branding, Logo Design & Merchandise Strategy

- Athlete Development & Career Marketing

- Outreach & Relationship Building

- Event Planning

- Capcut, Google Workspace, Social Media, Editing

- Client Acquisition

- Website Building 

- Microsoft 365

- Stakeholder Management

- Former collegiate athlete