lonniereedperez@lpsportsmanagement.com
EDUCATION The Pennsylvania State University, University Park, PA
Bachelor of Science in Business Marketing & Management
Expected Graduation: August 2026
CERTIFICATIONS Certified NIL Agent—UAAA (State of Arizona, via ASU)
RELEVANT EXPERIENCE
LP Sports Management—Founder, CEO & Certified NIL Agent
Remote | 2023–Present
-Founded and operates a solo NIL agency serving student-athletes nationwide.
-Secured over five figures in NIL deals for clients with 50+ local & national brands, including CVS, Adidas, Raising Cane's, and Gillette Labs.
- Personally recruited and signed 20+ athletes from NCAA Divisions I, II, and III, NAIA, JUCO, and high school levels. Including athletes featured in March Madness, McDonald's All American nominees, and EYBL players.
-Created 20+ custom player logos and merchandise stores to elevate athlete branding
- Coordinated and executed LPSM 2025 Pro Day event attended by professional scouts. Secured sponsorship for the event through outreach.
-Built relationships with multiple NCAA Division I coaches to assist athletes in the transfer portal.
-Secured a D1 athlete in the 2025 transfer portal a revenue share agreement by strategically utilizing coaching and media connections.
-Managed all outreach, branding, compliance, and operations independently
-Secured multiple college offers for NIL clients.
-Built & designed multiple websites for NIL clients, my agency, and myself.
SKILLS
- NIL Compliance & Contract Review
- Sponsorship & Deal Negotiation
-Branding, Logo Design & Merchandise Strategy
- Athlete Development & Career Marketing
- Outreach & Relationship Building
- Event Planning
-Capcut, Google Workspace, Social Media, Editing
-Client Acquisition
- Website Building