Discover my journey as a player, entrepreneur, and NIL agent — all in one place.
Discover my journey as a player, entrepreneur, and NIL agent — all in one place.
Lonnie Reed-Perez: Head NIL Agent & Owner of LP Sports Management. Alumni of The Pennsylvania State University. Former Collegiate American Basketball Player and Student Athlete Entrepreneur.
Before my college career, I attended Hillcrest Prep for basketball and Brophy College Prep for academics at the same time. I then committed to play at Penn State Lehigh Valley, where I started earning NIL deals and understanding the business side of the game. While I was on the team, in the background I was working on building the groundwork for me becoming a sports agent, which birthed LP Sports Management, a sports marketing agency founded to assist athletes in securing Name, Image, and Likeness (NIL) deals, building their personal brands, and now numerous other services for athletes. Through this venture plus my internship with the prestigious Excel Sports Management, I gained the necessary hands on experience to prepare for the next step in my career, as I have now graduated with my degree in business marketing/management from Penn State University and am looking forward to bringing value wherever I go next.